fake search results and ads

The Top Result

At a Kelp Café sleepover, the Deep End crew tell scary stories by torchlight, about search results. Gary downloads a fake game from an advert, Barry almost calls a fake bank helpline, Sharkley pays to be number one, and Nana never searches at all.

Coming soon

This episode is on its way to YouTube.

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Today's rule: Top result? Check it's the real site.

What kids learn

  • The top results can be adverts anyone paid for
  • Check the address before you click
  • Type the real address, or use a bookmark or the real app
Quiz time

Can you get them all?

The top search result says "Ad". What does that mean?
You need your bank's phone number. Where should you get it?
Play the game

🔍 Link Detective

The real Reef Bank lives at reefbank.reef. Can you spot the lookalike links?

For parents & teachers

Talk about it together

  • Show your child the 'Ad' or 'Sponsored' label on search results.
  • Bookmark the real sites your family uses most (bank, school, games).
  • Get phone numbers from the back of a card or the real app, not a search.
  • Download apps only from the official app store.
Read more

Fake Search Results and Advert Scams

The top results in a search are often adverts, and scammers buy adverts too.

Read the full guide →